Selling to local retailers can be a bit of an adventure, especially when you’re out there with your sales reps visiting shops across London. It’s all about building those relationships and getting your product in front of the right people. Imagine your reps strolling into a quaint little shop in Shoreditch or a bustling market stall in Camden, showcasing what makes your product special.
One key to success is being persistent but friendly. Your sales team should be constantly promoting your product, whether it’s through casual chats with shopkeepers or organised demo days where locals can try it out. The more exposure you get, the better! Plus, when retailers see how keen you are to support them and engage with their customers, they’re more likely to stock up on what you’re offering.
So, get those reps out there! Each visit is an opportunity not just to sell but also to learn what local shops are looking for. It’s all about creating that buzz and making sure everyone knows why your product deserves a spot on their shelves.
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